About

Every system is shaped by human decisions.

We are a Mexican software team. We design, build and support digital products that operate in the real world. This is the group of people behind those decisions.

Zorbek · Tijuana · Since 2011
How we got here

A story of craft,
judgment and evolution.

2011

The origin.

Zorbek is born out of a conviction: software with global quality and ambition can also be built from Tijuana. Since then, we are driven to develop local capability and to show that well-made digital products come from here too.

2014

The consolidation.

Zorbek becomes a formal software house and broadens its focus on digital product, custom development, mobile applications and user experience. The philosophy consolidates: understand first, then build.

Today

The company we are.

Zorbek is a Mexican software company and strategic partner for business leaders who need to build, integrate and evolve the systems that sustain their operation.

Where we work from

Tijuana isn't where
we are. It's how we think.

32°31'N · 117°02'W · TIJUANA · BAJA CALIFORNIA · MX

Our base is Tijuana: a productive, multicultural border in direct contact with California. We work with clients and teams that live between two time zones, two languages and two ways of operating. That neighborhood trained us to adapt fast without losing judgment.

The speed of the city, the cultural mix and the closeness to industry are part of the character we bring to software. We don't romanticize it: we use it.

Engineering culture

What working well
looks like from the inside.

Not perks culture. How we make technical decisions, how we review each other's work, and how we care for what we build after launch.

  • 01 We understand before we build

    Every line of code rests on a decision that's already been thought through.

  • 02 We document decisions

    What we think, we write down, so the team and the client can share it.

  • 03 We discuss with judgment

    When there are two ways to do something, we talk about why we pick one.

  • 04 We review each other's code

    Nothing reaches production without another pair of eyes on it.

  • 05 We test before we ship

    What gets tested holds. What doesn't, breaks at the worst moment.

  • 06 We take technical responsibility

    If we designed and built it, we're the ones who answer for it.

  • 07 We choose clarity over elegance

    Pretty code helps. Clear code sustains.

Values

How we act
when we build.

Six values applied every day, not a list we quote at the end-of-year meeting.

V·01

Empathy

We understand the business context before deciding how to build. The same technical solution changes with who is going to operate it.

V·02

Organization

We plan enough that the code doesn't have to guess. It's the part of the craft that rarely gets seen, and always gets felt.

V·03

Commitment

When we take on a project, we take responsibility for what we build. Until it can stand on its own, it's still ours.

V·04

Respect

Every voice adds to the team's judgment, including the client's. Listening well is part of designing well.

V·05

Responsibility

What comes out of us, we sustain after launch. A system doesn't end at the first release.

V·06

Excellence

The visual detail and the technical detail matter for the same reason: both affect how the product gets used.

Pillars

How we keep
the way of working alive.

The values say how we act. The pillars say how we make sure that way of acting keeps working over time.

P·01

Life balance

Life outside of work also sustains the quality of the work. We take care of schedules, family and personal time, not as a perk, as part of the craft.

P·02

Perseverance

We don't abandon hard problems. We research, iterate and learn when something doesn't work the first time. That muscle gets trained with patience and judgment.

P·03

Teamwork

We review each other, share knowledge and lean on each other across specialties. No real project holds up with one head.

The team

A small group
of senior specialists.

Engineering, design, strategy and operations working together. Small structure, high judgment, direct communication. When something happens on a project, you know exactly who to talk to.

The disciplines we combine
  • Software engineering
  • System architecture
  • Product and consulting
  • Experience design
  • Mobile development
  • Cloud and operations
If we are going to build something together

Let us start by getting to know each other.

The first conversation isn't a proposal or a pitch. It's listening to the context and telling you honestly whether we are the right team for the problem.

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